A Day in the Life of a Social Media Professional

People log onto Facebook, Twitter, YouTube etc. for umpteen reasons. Some log on simply to kill time, others to update themselves on current affairs, to gossip etc. But how do you think it would be if logging onto various social media is the main job role in a professional’s life? Welcome to the world of a social media executive.

Of course, the work stretches beyond Facebook, Twitter, YouTube etc.

It is not bound to just collecting information, organizing campaigns, contests, promoting and marketing a brand. It is much more. To put it in posh terms, we try to understand psycho-graphics and demographics of the consumers. We conduct surveys, solicit feedback and work on creating and generating online sales opportunities. Our world revolves around taking careful notes of numbers, statistics and growth.

The work extends to offline platforms as well. At office, we work with the project manager and social media manager on the status of accounts. Any novel ideas, new trend or an event is quickly discussed and improvised.

We analyze data feeds and anomalies, monitor conversations happening around the brand, on and off the social platforms, and carefully structure responses that are in line with the company’s strategies.

A consistent overlook on campaign performance and identifying opportunities to optimize and improve ROI plays a crucial role. We use the rest of the workday to read or create research reports and articles to stay on top of the social marketing trends.

Social media never sleeps. How can we when the internet never does? We are one of those rare professionals who use all our senses to their optimum levels. We listen, think, create, innovate and improvise trends; we help in branding, merchandising etc. And above all, we create content.

Our day is thoroughly catholic. It starts with logging onto Facebook, Twitter etc. and ends with the same to see if there was anything that needed a response.We do not look at it as a platform for social networking. Rather, we want to turn it into a multifarious rostrum.

We want to bring the world to your vision in an instant and the best part is that we have fun doing it! Nothing like finding a pattern within the haywire world of social media!

Women In India- Insight of International Women's Day '14

The status of women in India has been subject to many great changes over the past few millennium. From equal status with men in ancient times through the low points of the medieval period, to the promotion of equal rights by many reformers, the history of women in India has been eventful. In modern India, women have held high offices in India including that of the President, Prime Minister, Speaker of the Lok Sabha and Leader of the Opposition. As of 2011, the Speaker of the Lok Sabha and the Leader of the Opposition in the Lok Sabha (Lower House of the parliament) were women. However, women in India continue to face atrocities such as rape, acid throwing, dowry killings, forced prostitution of young girls.According to a global poll conducted by Thomson Reuters, India is the "fourth most dangerous country" in the world for women, and the worst country for women among the G20 countries.

The condition of women in India has always been a matter of grave concern. Since the past several centuries, the women of India were never given equal status and opportunities as compared to that of their male counterparts. The patriarchal nature of Indian society, which even though gives respect to women as they are our mothers and sisters, has greatly hampered both the independence as well as the safety of women.

One of the main reasons of violence against women is the mentality which deems women inferior of men and merely limits their importance to the maintenance of the household, the upbringing of children and pleasing their husbands and serving other members of the family.

Even in today's times of modernization of society, many working women are still subjected to immense pressure to shoulder the dual responsibility of a housewife and a working woman simultaneously with little or no help from their husbands.

It is the same mentality which, some generations ago, used to think of women as mere objects of attaining sexual pleasure and a servant of the husband, who was considered "parameshwar" which literally translates to "supreme God".

Times have changed but the mentality still prevails in the mindsets of several narrow minded Indians.

The recent incident in which a 23 year old paramedical student was gang-raped by 6 men inside a moving bus near a posh Delhi locality and thrown off the bus naked after herself and her male friend were beaten and assaulted with an iron rod has undoubtedly shocked the nation to its core.

This was reflected in the massive protests that followed the incident, demanding justice for the victim, who unfortunately succumbed to the damage caused by her body by the assault (a major part of her intestines had to be removed due to the spread of gangrenous infection) in a hospital in Singapore.

Although it was a most heinous case of cruelty, it is ironical to note that such incidents are not actually rare in our country. There are several such cases happening everyday where females (from infants to old ladies, from upper middle class women in metro cities to dalit women in villages….the list can be endless) are subjected to horrendous sexual torture by lustful men who are, in most cases, known to the victims. One cannot generalize the victims or those guilty of sexual crimes in India; they come from all strata of society and from every part of India and belong to all the age groups.

Making stringent laws is necessary to ensure that the guilty in such cases get the punishment that they deserve and don't walk freely due to the weak provisions orloopholes of the existing laws. But asserting that stringent laws will be able to curb male sexual overdrive in India cannot be justified.

Unlike the cases of sexual molestation registered in police stations, there is a large portion of women in India who are subjected to rape and other forms of sexual assault on a daily basis and still their cases go unnoticed.


These women are the unfortunate wives who have to indulge in sexual intercourse with their husbands even if they don't want to (non-consensual sex is nothing but rape). They don't actually have a say in front of their husbands when it comes to sex, they have to comply with the needs and demands of their husbands.

Another category of such women who are bound to indulge in sexual activities against their wishes are the hundreds of thousands of sex workers in India who are visited by numerous men everyday and even tortured by many of their clients. They are compelled to do as their clients say as they have no other means of feeding themselves and their children other than selling their bodies to the sex-hungry men of India.

If we take account of all these women and then collectively see the scenario of sexual crimes against women, it can be easily seen that stringent laws alone cannot do much. What really needs to be done is the moral overhauling of the minds of the masses by means of education and awareness.

Strong and stringent laws are definitely necessary as the existing laws have proved to be inefficient in ensuring swift justice and appropriate punishment to the guilty. But the actual need of the hour is a revolutionary change in the mindsets and conscience of Indian men so that they stop seeing women as objects of sexual pleasure.

മുഖ പുസ്തകത്തില്‍ എപ്പോഴൊ എവിടെയോ വച്ച് കണ്ട് കണ്ണുകള്‍ നനയിച്ച ഒരു അമ്മയുടെയും മകൻറയും ചിത്രം .

ശരീരം തളർന്ന് ഒന്ന് എണീക്കാൻ പോലും കഴിയാത്ത മകേനയും കൊണ്ട് ആ മകന്റെ ചികിത്സക്കും ഭക്ഷണത്തിനും വേണ്ടി തരുവിേലക്ക് ഇറങ്ങിയ ഈ അമ്മക്ക് വേണ്ടി ആകെെട്ട ഇന്നത്തെ പോസ്റ്റ് ,,,,

(വൃദ്ധ സധനങളിലും ,വീട്ടിെല കാലി തൊഴുത്തിലും,കക്കൂസുകളിലും മക്കളാൽ അടച്ചിട്ട പെട്ടെവരും .രാ(തിയുെട മയക്കത്തിൽ ഒളിച്ചു കൊണ്ട് വന്ന് തരുവിൽ ഉേപക്ഷിച്ച് പോകുന്നവരും കാേണണ്ട ഒരു ചിത്രമാണിത്.

പത്ത് മാസം ഗർഭം ചുമന്ന് (പസവിച്ച സ്വന്തം മാതാവിനോട് ഈ (കൂരത കാണിക്കുന്ന മക്കള്‍ ഒരു നിമിഷം ഒന്ന് ചിന്തിക്കുക

ദൈവം വരദാനമായി തന്ന ഈ ശരീരം ഒന്നു നിശ്ചലമാകാൻ ഒരു നിമിഷം മതി.

ഇന്ന് നിങ്ങള്‍ മാതാവിനോട് കാണിക്കുന്ന ഈ അവസ്ഥ നാളെ നിങ്ങളുടെ മക്കള്‍ വഴി നിങൾക്കാെണൻകിൽ !

ജീവിതത്തിെല തിരക്കുകൾ എല്ലാം മാറ്റി വച്ച് ഒരു നിമിഷം ഒന്ന് ചിന്തിച്ചാൽ !!!!

International Women's Day '14 "Inspiring Change "

Women's equality has made positive gains but the world is still unequal. International Women's Day celebrates the social, political and economic achievements of women while focusing world attention on areas requiring further action.

Inspiring Change is the 2014 theme for our internationalwomensday.com global hub and encourages advocacy for women's advancement everywhere in every way. It calls for challenging the status quo for women's equality and vigilance inspiring positive change. The vast array of communication channels, supportive spokespeople, equality research, campaigns and corporate responsibility initiatives means everyone can be an advocate inspiring change for women's advancement.

Each year International Women's Day (IWD) is celebrated on March 8. The first International Women's Day was held in 1911. Thousands of events occur to mark the economic, political and social achievements of women. Organisations, governments, charities, educational institutions, women's groups, corporations and the media celebrate the day.

Yes, I am faint and want to sobbed@g but I cant. Is it am bickering myself? Its true that I am numbed and dreaded. And now I am longing to hibernate...

Democracy was theoretically a system of political and legal equality. But in concrete and practical terms, it was inadequate. There could be no equality in politics and before the law as long as there were gloring economic inequalities.

Article

On Leisure and Unaffordable Trends

  By: Anupriya Trikkannad

       Frequenting malls, pubs, and cafes is the concept of leisure today. Most of us are familiar with the concept of demand and supply and how they are correlated. the number of malls in our country is on the rise and if it were to be studied carefully one would realize that a large number of people who frequent the malls are youngsters. to keep up with the competition each malls offers something more, something new and something similar, yet very different from the rest.

      The experience of conversation over tables filled with a variety of food and an assortment of beverages and the ambiance of a huge space bustling with different people is something that is priceless. Not to say that window shopping with friends and discussing myriad things from new trends in clothing to the latest arrival in the gadget world, is something less valued.

      Books used to be a great source of entertainment, perhaps it still is for some, but fewer people are involved in reading today. Also, one does not have to read a book and take the trouble to visualize the story; movies make it a lot easier. Nearly every famous book is made into a movie.

     Multiplexes are something we cannot do without. The experience of a movie being played on a big screen and your friends next to you, sharing the highs and lows of the movies is something that cannot be missed. And, the idiot box has become an integral part of our leisure and non- leisure time. It is a family member.

      Int addition to this, technology has blessed us with several boons. Today, we find that mobile phones are one of the biggest source of entertainment. Computers changed the way we deal with information and with the advent of the Internet, very little remains unknown. The world is offered to us in one click.

      Adding to our bag of goddies are the gaming accessories. Games, which were physically played once, are played in the virtual world now and we are spared from the hassle of physical exertion and the heat of the sun.

     It is probably too late for us to make some changes in these patterns of leisure we follow. If we continue with the pace we are keeping, leisure in future would be a luxury in every sense of the word. i fear we might not even be able to afford it one day. Would it be too late for us then to use a pencil or read a print book?

A Lesson By The Dead

She had known all along that it was all over because she had seen him walking towards a perilous cliff. It all came back to her then; when all those times he had come to her with troubled looks, she was too concerned about her big date. All those times he cursed himself for doing it all wrong, she was too busy finishing her work right. All those terrifying nightmares he had, all his broken relationships, all the hints of suicide, his slightly scary need for comfort, the times he cried and complained about his unfair life, she was too busy living hers to the fullest.

Why had she not saved his life? What made her withdraw? She had decided to save him, but had cold feet and her instincts told otherwise. She knew she would only be heightening his miseries by saving him. The only way to help him was by releasing his caged soul from the mortal body. She had done a good deed and he had suffered way too much. She had to let him free. He was her best friend and she felt indebted to him. Then why did she feel so miserable? The rawness of the pain inside made her go numb. How ever much she dreaded it and denied the truth, It was plain: she had killed him! No, she had not: Yes, she had!

"I am loosing my mind." she thought. Inhaling deeply, she got up gingerly only to get a full view of the cold face of the deceased. She felt faint but caught herself just in time. To her right his mum sobbed on her husband's shoulder. For the first time, she realised that she had not only robbed a friend from another, but also a son from his parents. But did his parents really love him?

They never called him on his birthday nor did they send him a Christmas card. All they did was put money into his account and occasionally send him a post card to remaind him of their lavish trips.

Money can never buy love and the example was right in front of her. How he had longed for their huge and wishes, how he had waited for their calls. When neither arrived, he had simply shrugged and gone  into hibernation. Teary eyed, she looked at his still body and sent a silent prayer for his soul to rest in eternal peace.

The elegance of people's attires caught her attention as she walked out of the church. One looked more expensive than the other. Men with sleek leather shoes and women in perfectly shaped pumps- all in shades of black. She had not bothered to dress up because she was at a funeral after all, not attending a ball. At the entrance she stood, slowly taking in memory the funeral of her only best friend.

She wondered, Don't the people gathered here realise that one day they will also be attended just like this? people bicker and fight, mock and kill, betray and cheat solely for materialistic pleasures which they will leave behind when they die. All her life she had struggled to get the best, only to realise how momentary those things were.

This reminded her of all the things her best friend had left behind. She would not hold on to it: " No," she decided. They would only remind her of him every waking second of her life and silently torment her. Charity! Yes that's rght. They would all go to the needy.

Laws of nature work in strange ways, she thought. When Mother Nature decides to teach you something she teaches you the hard way. Life and death are also a part of the universe. The only difference- one brings happiness, the other grief. But either way life goes on. She had seen and learnt enough. Be it the hard way, but she would leave a changed person. A dead man had taught her how to live. Wondering at the irony, she slowly turned and walked home.

Ruining recipes to Refresh Taste Buds

Ever fancied having an Italian pizza with a Butter Chicken topping or an American Burger with a chutney base? confused? welcome to the world of "fusion food".

It is basically said to have started in the 70's by Wolfgang puck and went on to become a world wide movement. Fusion cuisine, a blend of European and Asian cuisines, has now become popular in some countries, which include India and China. It has gained both notoriety and good fame.

A typical English omlette was converted to have a stuffing of Onions, potatoes and sausages to make the Spanish Omlette! Remove the sausages, throw in a few chillies and coriander leaves and you would have made the Indian masala omlette! Try mixing some Japanese wasabi (an extremely spicy derivative of radish) along with Ceaser Salad to make a spicy yet tasty salad.
the most famous yet flawed form of fusion food in India is the "local" Chinese food! believe it or not but Chilly Chicken and Chicken Manchurian are not available in China. The founder of the Chicken Manchurian, Chef Nelson from Delhi, admits that he had rename the dish to Chicken Manchurian from Chicken Nelson as the old name did not sell much. No sooner did he changed the name to Chicken Manchurian than people developed a craving for it.
While some Chef consider fusion foods to be a playground to bring out their greative masterpieces, most think otherwise. They feel that thi fashion of fusing and experimenting have ruined original recipes.
Be it the Chilly Chicken lasagne or the Schezwan Masala dosa, I cane call myself a victim of fusion food and I belive that thay are a refreshing change from the otherwise monotonus normal cuisine.

Spend thrift

 By: Anupriya Trikkannad

Yesterday,

Mother tought her child

'A' for an apple

An apple for a day

And be healthy.

Today ,

Mother teache her child

'A' for an apple

Don't waste apple

It's scares and presious.

Tomorrow,

Mother gona teach her child

What's an apple

How it looks and tastes.

Its all becouse of our lifestyle

our leisure, spendthrift

What's tomorrow ?

Who knows..its uncertain!

Guys this is the era of technology and science. So anything and everything is possible! One of the reasant exaplie is that the agents of fertility clinics are luring teenaged boys into sperm donation through call girls and earn money. Hey, its in our country guys! Case registerd in Chennai... what a technological development right.

भीगी जीव मेरी 

भीगते  भीगते

इस बारिश में

खोई हूँ मै

अपने आप ...!

तन भी भीगा

मन भी भीगा

भीगा है मेरि

अपनी सपना ...!

उस भीगी सप्नोको

अपनाते हुए

डूबगयी मै अपने आप ...!

तन भी डूबा

मन भी डूबा

डूबी नश्वर जीव मेरी ...!

बेबस है , मेरा  दिल

देखने फिर एक सपना

लेकिन कैसे ?

तड़प रही हूँ

अपने आप ...!

Article

Indian Food and Biodiversity

Food

Food is personal. We know that what we often don't realize is that food is also more than personal. It is also about culture and, most importantly, about biodiversity. We often do not think how the flora and fauna around us make up our culture. We do not think that food diversity indeed cultural diversity, is linked to diversity in the biological world.

As a result, we often do not value this biodiversity that grows in the farm, the forest and the lake and the ocean. Each region of India, indeed the world is diverse in its food habits. It has its own recipes; it cooks with different ingredients; it eats differently. This is not an accident.

Every region, for instance

, has its own rice variety. Many of these come with medical properties. Most are specific to the ecosystem they grow in. If the region is drought- prone, the variety survives in tough conditions.

Oneechan-malayalam short film (2013)

എൻ  ജീവിതം

അനുപ്രിയ തൃക്കണ്ണാട്‌

ജീവിത യാത്രയിൽ ഞാൻപോലും അറിയാതെ 

എന്നിൽ സംശയത്തിൻ കരിനിഴൽ വീണു 

പാപത്തിൻ കയത്തിൽ വഴുതി വീഴവെ 

എന്നിൽ പാപത്തിൻ കരിനിഴലും വീണു...

പിന്നീടെപ്പോഴോ കുറ്റബോധത്തിൻ നാളം തെളിയവെ 

പൊട്ടിയ പട്ടംപോൽ ആയെൻ ജീവിതം 

കാലത്തിന് ഒഴുക്കിലെൻ ജീവന് 

ദേഷ്യമാം സഹയാത്രികനെ കൂട്ടുപിടിച്ചു 

പിന്നീടുള്ള എൻ യാത്രകളത്രയും 

ദേഷ്യമാം സഹയാത്രികാന്റെ വഴിയെയായി 

ആതാ കട്ടെ എന്നെ കാണാക്കയത്തിലാക്കി ...

ഒരിക്കലും ഒരുതിരിച്ചുവരവില്ലാത്തത്രയും കയത്തിൽ.... 

 

 

On Leisure and Unaffordable Trends 

 By: Anupriya Trikkannad

       

       Frequenting malls, pubs, and cafes is the concept of leisure today. Most of us are familiar with the concept of demand and supply and how they are correlated. the number of malls in our country is on the rise and if it were to be studied carefully one would realize that a large number of people who frequent the malls are youngsters. to keep up with the competition each malls offers something more, something new and something similar, yet very different from the rest.

      The experience of conversation over tables filled with a variety of food and an assortment of beverages and the ambiance of a huge space bustling with different people is something that is priceless. Not to say that window shopping with friends and discussing myriad things from new trends in clothing to the latest arrival in the gadget world, is something less valued.

      Books used to be a great source of entertainment, perhaps it still is for some, but fewer people are involved in reading today. Also, one does not have to read a book and take the trouble to visualize the story; movies make it a lot easier. Nearly every famous book is made into a movie.

     Multiplexes are something we cannot do without. The experience of a movie being played on a big screen and your friends next to you, sharing the highs and lows of the movies is something that cannot be missed. And, the idiot box has become an integral part of our leisure and non- leisure time. It is a family member.

      Int addition to this, technology has blessed us with several boons. Today, we find that mobile phones are one of the biggest source of entertainment. Computers changed the way we deal with information and with the advent of the Internet, very little remains unknown. The world is offered to us in one click.

      Adding to our bag of goddies are the gaming accessories. Games, which were physically played once, are played in the virtual world now and we are spared from the hassle of physical exertion and the heat of the sun.

     It is probably too late for us to make some changes in these patterns of leisure we follow. If we continue with the pace we are keeping, leisure in future would be a luxury in every sense of the word. i fear we might not even be able to afford it one day. Would it be too late for us then to use a pencil or read a print book?

എന്റെ സ്വഭാവത്തിനു  ഒരു stability ഉം  എല്ലാ..... എന്തൊക്കെ വിജരിക്കുന്നുവോ യെന്ദു ചെയ്യണം എന്ന് തീരുമാനിക്കുന്നുവോ അതൊന്നും നടപ്പിലാക്കാൻ എന്നെ കൊണ്ട് സാധിക്കാറില്ല . ഇനി മറിച്  മുന്കൂടി തീരുമാനിക്കാതെ പെട്ടെന്ന് ചെയ്യുന്ന പലകാര്യങ്ങളും നല്ല രീതിയിൽ നടപ്പിലാകാനും നല്ല result ഉണ്ടാകാനും കഴിഞ്ഞു .... അദാ ഞാൻ പറഞ്ഞെ എന്ടെ സ്വഭാവത്തിന്  stability ഇല്ല  എന്ന് ....

കുറെ  നാളായി വിജാരിക്കുന്നു blogging ചെയ്യണം എന്ന് . But unfortunately ഒന്നും കാര്യമായി write ചെയ്യാൻ പറ്റാറില്ല .  ഇനി  അങ്ങനെ time കിട്ടിയാൽ തന്നെ system തിന്ടെ  front ഇൽ  ഇരിക്കുമ്പോൾ blogg ചെയ്യാൻ ഉദ്ദേശിച്ച കാര്യം വിട്ടുപോഗും ...ക്കഷ്tam തന്നെ എന്ടെ കാര്യം ...

എനിക്ക് എന്ടെ life നെ കുറിച്ച blogg ചെയ്യണം എന്നുണ്ട് . എന്താ നിങ്ങളുടെ അഭിപ്രായം? ഒന്ന് അറിയിക്കാമോ.... please  ഇതൊരു request ആണ് കേട്ടോ ......

വായിക്കാൻ ആളുന്ടെങ്ങിലെ ഞാൻ തുടങ്ങു .... അദാ .

please comment ചെയ്യില്ലേ????




എന്നെ കുറിച്ച ബ്ലോഗ്‌ വായനക്കാരായ നിങ്ങള്ക്ക്  എന്നെ കുറിച്ച കൂടുതൽ അരിയനമെങ്ങിൽ മതി കെറ്റൊ.....

India is one of the biggest democratic country in the world. Unity in diversity is our legacy mantra......but that democratic diplomacy ruined the life of lesser people( backward) from rural area.....on the other hand unity in diversity slashed life of rural backward community in India..............

Now, there is no problem in being bold on screen, especially when you have an 'Adults Only' tag to bank on. But the question is how do you define “boldness”?
By doping like there is no tomorrow, adding expletives in every line, showing women (and not to forget men) in skimpy outfits or with the mandatory shootouts involving dumb gangsters? All these can be useful in the process but even then, the basic requirement for a decent entertainer is an engaging narration. And that's exactly where debutant director Vinay Govind's Kili Poyi falters. Yes, am talking about 'U/A' certified movie 'Kili Poyi'.
 After watching this film

any ones kili poyo?
Chacko (Asif Ali) and Hari (Aju Varghese) are two lazy youngsters, who are desperately looking for a break from their toil at the office and most importantly from their ruthless boss, Radhika (Sandra Thomas).
The two go for a trip to Goa citing some flimsy reason at the office to have some naughty fun. The duo try everything that they are looking for, from beaches, women, booze to drugs. And as it happens in most stories, they get a bag full of cocaine by mistake and their troubles start from then on.
Evidently inspired from the Harold & Kumar series, Delhi Belly and several other films already made in a variety of languages, Kili Poyiends up not even interesting as the 1991 Malayalam comedy Mimics Parade that narrated an almost similar theme. With nothing much happening on the story front, the focus is to keep the viewers hooked with some mad actions and dialogues.
To make things exciting, the makers have resorted to an easy trick, which is a common practice in Malayalam these days. They have added some superb comedy scenes from yesteryear hits like Boeing Boeing, Nadodikkaattu, Pattanapravesham and Akkare Akkare Akkare to spice up the mood.
In all fairness, scenarists Joseph Kurian, Vivek Ranjith and director Vinay Govind have made things look chic with some superb visuals by Pradeesh Varma and nice music by Rahul Raj. Though there are some interesting moments here and there, in the whole the effort by the team is only partly successful.
One of the main drawbacks of the film is the performance of the film's cast. Asif Ali, who has never made a real impression as an actor, is this time better when compared to Aju Varghese's pretty ordinary show. And that is no great reason to be happy about.
Sandra Thomas could easily win the award for the worst performance by an actress on Malayalam screen during recent times. The rest of the cast including Sampath, Sreejith Ravi and Ravindran try everything to add to the buffoonery.
But then it is indeed startling that of late, the jokes in Malayalam movies are mainly limited to booze, infidelity, expletives and sex, which are aimed perhaps at a section of the 'pseudo-urbanized' minority. Here things go even further with the two leads and all their friends smoking pot like having another glass of tea.
Even with the 'A' certificate, Kili Poyi is mostly offensive and perhaps aimed at those who think perversion is fun. That is all about individual preferences but here, the film is far from exciting!

New thoughts o hangout whatever it is..
am updating more on Twitter https://twitter.com/anupriyatkd. And I deactivated my Facebook account too....what a fucking jock write. Yes that's true, and its not for permanent deactivation its a temporary decision dudes....